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SXSW Review: London Grammar, March 12

Posted on
15 Mar 2014
by
Ricky

English trio London Grammar certainly had a tough task at their Wednesday showcase at the Fader Fort. Sandwiched in between the energetic act of Big Freedia, up and comer Isiah Rashard and hip hop sensation YG, it seemed like London Grammar got the “cool down” slot at Fader, much like how WWF puts in some crappy matches in between main eventers, just to chill the crowd out a little.

Facing an amped up crowd, the group managed to reign the people in as soon as lead singer Hannah Reid took the microphone and unleashed her powerful voice. Given the moody, atmospheric and somewhat minimalist arrangements that dominated their debut album “If You Wait”, you would think that the drunk crunk loving crowd at Fader would quickly lose interest, but this was not the case. They even managed to move during Wasting My Young Years.

Hannah Reid’s voice has a star quality to it, and it’s good enough for the band to actually just stand there for the whole set, not do anything and still be an interesting show. They didn’t play their cover of the Kavinsky which I remembered, but maybe that would have been too much of a downer for this crowd.

PrevPreviousSXSW Review: Slow Magic, March 13, Licha’s Cantina
NextSXSW Review: Bob Mould, Wye Oak, Speedy Ortiz, Eagulls, Sylvan Esso, March 14, The BlackheartNext

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